The biggest threat to a recovery in the housebuilding industry is a rise in unemployment, according to exclusive research carried out by Housebuilder. But there is a huge opportunity at present to buy land at attractive prices with strong growth potential set to help the industry in the near future. Housebuilder contacted a range of industry experts and asked them to assess the strengths, weaknesses, opportunities and threats facing the industry. This unique SWOT analysis of the industry has given a fascinating insight into how the top minds in the sector view the present situation. The 15 experts picked four strengths, four weaknesses, four opportunities and four threats facing housebuilding. Housebuilder collated the results and found that: <br> The industry’s big strength is its growth potential with demand well ahead of current output Downvaluations are the industry’s main weakness, along with the tight mortgage market The opportunity to buy land at more attractive prices tops our experts’ list Rising unemployment, leading to increased interest and mortgage rates and reduced confidence and spending power, is the main threat to the industry Contributors to the SWOT analysis include Taylor Wimpey boss Pete Redfern, Barratt ceo Mark Clare and Miller Homes head Tim …