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We exist to redefine what you expect out of your household appliances, which is why we want to challenge the boundaries of everyday life.

Since our start in Berlin in 1883, we've never settled for good enough, and we don't think our consumers should have to either. That's why we never compromise with innovations for their homes. So they can live on their own terms, while also living up to the terms of the environment. And care less, to care more about the big picture.


AEG is relentless in its pursuit of always being an idea ahead and celebrate over 130 years of bringing innovation into the home. Merging intelligent technology with responsive design by following the vision and design philosophy of AEG’s Peter Behrens – perfection in form and function. We will continue innovating and are committed to carrying our legacy into the future


AEG was founded as the Deutsche Edison-Gesellschaft für angewandte Elektricität in 1883 by Emil Rathenau. A merger with subsidiary Telefunken AG and subsequent acquisitions by Daimler AG and finally Electrolux shaped AEG into the forward-thinking company it is now. Innovation is at the heart of everything we do at AEG. It is the driving force behind our best-known inventions for the home, from creating the first electric refrigerator to the first heat pump technology for tumble dryers. It is the inspiration behind our sustainable materials. It’s our history and our future.


Tomorrow begins today. The way we eat will change. The way we dress will change. The way we live will change. We know how technology can enhance the world around us. That's why we make sure our appliances not only exceed our consumers needs today, but also embrace tomorrow's technology to fit their future requirements.

AEG’s parent company Electrolux the largest white goods supplier to new homes with its three strong, household name brands AEG, Electrolux and Zanussi.


Our Contracts Partner Portal has been exclusively designed to support your business. We provide 24/7 online access to product information, brochures, latest news and updates.


Contracts Channel, Electrolux PLC
Addington Way
Luton, Bedfordshire

03445 611 611


AEG brings flexibility with CustomFlex

01 Nov, 2017

AEG claims that its CustomFlex is the most adaptive storage system on the market, featuring easy-to-use customisable doors and a cooling system that preserves taste and texture “to a new level”. The company explains that CustomFlex contains a TwinTe…


AEG brings Hob2hood

01 Nov, 2017

AEG says that its chimney style, high performance hood cleans the air in any kitchen quickly and efficiently thanks to its powerful, energy efficient motor. The appliance allows home owners “to focus on what’s important – preparing and enjoying a gr…