Matt Fleming has spent most of his forty years in the advertising and marketing industry specialising in residential property. He founded specialist agency Aylesworth Fleming in 1985 and helped to make it one of the best-known names in its field. During his 30 or so years at the helm, the agency worked for just about all of the UK's top 20 builders. After the business was sold to Inside Ideas Group in 2016, he was persuaded to return as Executive Chairman, reflecting the determination of the newly named AF OLIVER to remain at the forefront of residential marketing and communications. He still has a grand passion for housebuilding and continues to advise at the highest level, most recently, his ‘MarketCast’ podcasts have become a must-watch for builders up and down the country.
Buy a canary and follow Eisenhower’s advice
Matt Fleming, residential property consultant to Aylesworth Fleming, says that the advice of a former US president is invaluable in charting the path ahead
Ride the market – or get a good night’s sleep?
Matt Fleming, executive chairman of AF/OLIVER, assesses the “febrile” housing market and sees an opportunity for smaller, agile builders to take advantage
From the sublime to the slightly worrying
Matt Fleming, executive chairman at AF/Oliver, gives his take on the residential market in 2022. Although he sees a slightly more settled outlook, the shortage of stock remains a threat
A soaring market defying gravity
Matt Fleming, executive chairman of agency AF/Oliver, contemplates the reasons behind the still-buoyant market
What is the value of a housebuilder brand?
Matt Fleming, executive chairman at AF Oliver, discusses the nature of “brand” in the housebuilding sphere
Stay ahead of the “Price Curve”
AF Oliver executive chairman Matt Fleming argues that this is a dangerous time when reputations can be won and lost
The oil tanker might be turning, but it isn’t sinking
Matt Fleming of AF Oliver looks back at the residential property market in 2022, and looks at how developers can respond in 2023
Embrace the opportunity of life after Help to Buy
Matt Fleming looks at life after Help to Buy, and urges the industry to be innovative in finding ways of filling the gap left as the scheme ends
