Jack Parsons

Jack Parsons

CEO, The Youth Group

Jack Parsons, an Award-winning Young Entrepreneur, and CEO of The Youth Group.


Jack’s been recognised as Young Digital Leader of The Year, included in the 100 Faces of a Vibrant Economy, and Most Connected Young Entrepreneur.


Jack grew up and was classed as “disadvantaged” - brought up by a single, alcoholic mother and left school at 16 with only a few GCSEs - but he was determined not to let this define him, He's worked hard and stayed positive since leaving school. Jack started his first business, Your Feed, at the age of 21 and now four years later, founded Big Youth Group (BYG).


In its first year, BYG has created a community of nearly two million young people and secured over 1,500 UK ambassadors; successfully delivered workshops and on-the-ground events to listen to, inspire and empower thousands; graduated the first cohort of its accelerator program for young founders, powered by Godaddy; and been actively campaigning for work experience, mental health and mentoring for young people aged 18 to 30.


We help companies understand, connect, attract and develop young people.