Zanussi finds an easier angle

May 1, 2012
Zanussi is launching its new QUADRO range of built-in appliances for people who would rather spend time with family and friends than spend it doing chores. The new range reenergises and reaffirms the Zanussi design identity, says the company.<br> <br> The new Zanussi QUADRO range offers a simple geometric look with easy to use controls that look good and work beautifully, Zanussi claims. The refreshed Zanussi brand is bright, bold and provides a strong platform to continue the company's successful brand building activities, it says. Simplifying the strong yellow Zanussi colour whilst underlining the logo with the colours of the Italian flag maximises consumer recognition and stand-out in store, the company explains.<br> <br> The range maintains the same vertical alignment, clean lines and rigorous form that Zanussi established with its QUADRO products in 1999.<br> <br> Design elements for the oven include a distinctive arched handle shape, black tinted glass doors with a dot pattern and amber LEDs and displays on many models. The result is an architectural and clean geometry in line with contemporary kitchen environments.

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