Despite another set of record pre tax profits, up 15.6% to £260.5 million, Wilson Bowden has warned against over optimism in the market. Chief executive Ian Robertson said: “My glass is half empty rather than half full about the prospects for the market. We just believe it could still go either way.” Wilson Bowden is offering subsidised mortgage payments and shared equity deals in an attempt to boost sales. Robertson also attacked government policy. “ The government wants better designed homes, lower costs and modern methods of construction. Those are conflicting priorities as ‘pretty designs’ raise costs and make it difficult to use modern methods” he said.