Whirlpool reveals consumer research

March 1, 2017
New research commissioned by Whirlpool, manufacturer of major home appliances, has found that consumers are “actively seeking out ways to improve their quality of life, to concentrate on what really matters to them”.The international quantitative study polled 2,400 consumers to understand lifestyles, tastes and changing attitudes towards housework and cooking. With 84% of respondents reporting they demand greater simplicity in ...

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