Uncertainties impact Persimmon’s sales

Nov. 8, 2022
<p><span>Persimmon is on track to deliver its full year volume expectations but with recent political and economic uncertainties impacting its sales and increasing cancellation rates.</span></p> <p><span>Issuing a trading update covering the period from July 1 to November 7, the volume housebuilder said that the last six weeks had seen its cancellation rates increase to </span><span>28% from the 21% of the previous 12 weeks from July 1 2022, “introducing some uncertainty”. </span></p> <p><span>And during the same six week period, Persimmon’s average net private weekly sales rate per outlet fell to 0.48. For the entire period, this was </span><span>0.60 compared to 0.78 for the equivalent period in 2021, </span><span>also reflecting challenges, including cost-of-living pressures</span><span>.</span><span> Since September, the company said its private reservation average selling price had fallen </span><span>2% against the previous 12 weeks, all “reflecting the uniquely disruptive political conditions and deteriorating economic outlook”. </span></p> <p><span>While Persimmon said it had seen mortgage providers and customers adjusting to higher interest rates, “the full impact of this uncertainty on consumer behaviour is yet to be determined”. </span></p> <p><span>But it added that it currently expected to achieve fewer </span><span>legal </span><span>completions in 2023 than this year, and “</span><span>this together with a deterioration in average selling prices</span><span> …

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