<b></b><p></p><p><b><b>Good design and careful planning can lead to cleverly designed PPG 3-friendly developments that still allow builders to make their margins. But how? Experienced housing architect Peter Phippen of PRP Architects thinks he has some solutions, but knows the attitude of all parties to scheme needs to change to achieve success</b></b><br><b>Below Phippen recalls a typical conversation with a developer - a potential client - which highlights the key issues in creating a modern profitable scheme and some of the obstacles that will have to be overcome.</b><br><b>Peter Phippen: <b>I want to see how we can exploit PPG3, make the best of it and use it for our own ends. What do you think?</b></b><br><b>Potential client:</b> What do you mean exploit it? You surely don&amp;’t mean make money? </p><p>PP:<b> I do mean make money - even if it&amp;’s only so that you can pay us our fees.</b></p><p><b>PC:</b> Well, if PPG3 means that I&amp;’ve got to build and then sell three storey narrow fronted terrace houses or one bedroom flats, each with one parking space if I&amp;’m lucky, stuck in a garage court five minutes walk away from the house, then I think I&amp;’ll give up.</p><p>PP:<b> The politicians of all persuasions have decided they …