Skanska brings Scandinavian thinking to UK housebuildingmarket

Dec. 1, 2011
Skanksa has launched its new offer – Homes by Skanska – officially marking the company's entrance into the UK housebuilding arena.<br> <br> Homes by Skanska was presented at London's Design Museum in November, showcasing the Scandinavian builder's take on sustainability and its ethos of space and strong community building.<br> <br> The housebuilder presented models of Skanska's first scheme, Seven Acres in Cambridge, which illustrated Skanska's use of space and sustainable design. These first homes, consisting of townhouses and apartments, will be available for sale in early summer<br> 2012.<br> <br> "We are very excited to be celebrating our launch, which brings some Scandinavian thinking to homebuilding here in the UK," said Magnus Andersson, president of Skanska Residential. "Like all good businesses we have developed a brand strategy for Homes by Skanska. Our Scandinavian heritage is at the heart of everything we do and has informed the four values that drive our business:<br> functional design, communities, sustainability and a strong focus on the consumer."<br> <br> Also speaking at the event was Tony Juniper, sustainability adviser and British environmentalist. He said: "With the government's announcement on its housing strategy, there has been an emphasis on quantity but not quality which needs to come …

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