Development finance and bridging specialist United Trust Bank says that developers should place greater emphasis on the sector they are building in as well as the location.<br> <br> The bank says that it used to be the case that location, location, location provided a widespread belief that a developer could build almost anything if the plot was in a good location in a good town. However, the bank argues that developers need to be far more focused on the potential purchasers and the property type.<br> <br> Noel Meredith, director at United Trust Bank comments: "The developers that are bringing the most attractive proposals to us at the moment are demonstrating a very high level of local knowledge and matching the right product with the right location. In a buoyant housing market there are buyers for almost every type of property but in today's market, the most crucial thing is to establish not who wants a property but who can afford it.<br> <br> "There may well be a shortage of new flats in a particular location but if incomes in that area do not allow the first time buyers being targeted to fund a deposit then restrictive mortgage funding will hamper …