Research from Story Homes shows a “striking shift” in what buyers want from a new home, according to the housebuilder, with energy efficiency, quality and intelligent design “overtaking location and lifestyle as the key motivators”. The study of 2,002 nationally representative UK residents reveals that 61% cite lower energy bills as a “major factor” when deciding to move. And nearly 30% of respondents believe a more energy-efficient home with lower running costs would encourage them to move.