<br/> <p>Redrow has launched a refreshed brand and “paperless” sales centres, in the “biggest change” to its format in more than 40 years, it announced today (April 19).</p><p>The changes, which reflect the housebuilder’s investment in technology, its enhanced sustainability credentials and further engagement with customers at all stages of the buying process, include a new logo and geometric pattern which Redrow said was inspired by the Arts &amp; Crafts movement, “which will help to create a cleaner and simpler look”. </p><p>Redrow said its new branding and direction was also based on its “better way to live” purpose. Although work on its refresh predated the Covid-19 pandemic, it added that “the changing trends in home ownership that have taken place since then fit perfectly with Redrow’s heritage product and better way to live philosophy”. </p><p>This philosophy involves creating homes “that are better by design, better places and better experiences for customers”. </p><p>Redrow’s new paperless sales centres – called Customer Experience Suites – will include interactive screens and site plans. Digital welcome banners can be used to personalise messaging for individual customers, with the ability to update screens remotely “to ensure consistent messaging across all outlets.” </p><p>Through iPads, customers can view choices …