<p><span>Persimmon has announced it will launch an independent review into its approach to customer care and other areas of the business.</span></p> <p><span>The volume housebuilder said that since the appointment of a new chairman and chief executive, it had focused on “rapid change and improvement of its customer care culture and operations, and on eliminating cases of poor workmanship”.</span></p> <p><span>The independent review, commissioned by Persimmon’s board and directed by chairman Roger Devlin, would allow the firm to assess </span><span>the effectiveness of </span><span>its new measures and processes to discover whether they appropriately position the business for the future, it explained.</span></p> <p><span>Stephanie </span><span>Barwise </span><span>QC of Atkin Chambers will chair the review, with support from a “leading” law firm. Its initial findings will be published in the last quarter of 2019, with the final report being made public.</span></p><p></p> <p><span>Persimmon said the review would examine in detail – but would not be limited to – the following areas:</span></p> <p><span>• Customer care approach, systems and culture </span></p> <p><span>• Snagging and finish rectification processes </span></p> <p><span>• Speed and consistency of response to issues </span></p> <p><span>• Construction inspection regime </span></p> <p><span>• Quality assurance processes </span></p> <p><span>• Advertising and marketing protocols </span></p> <p><span>• Alignment of governance and incentives in …