Leading online expert to address industry

One of the world’s leading experts in the science of online persuasion and psychology, Nathalie Nahaï, is to address the new homes industry next month.
Nahaï, a consultant for organisations including Google, eBay and Unilever and author of international bestselling book Webs of Influence: The Psychology of Online Persuasion, will provide a keynote speech at New Homes Live on May 18 at the Radisson Blu Portman in London.
Her presentation will be tailored specifically to the UK new homes sector and will provide actions to improve conversions from housebuilders’ new homes digital marketing.
Architect, author and speaker Michael Pawlyn will also address the audience. Pawlyn specialises in the field of environmental sustainability and jointly initiated the Sahara Forest Project and was a central figure behind the creation of the biomes at the Eden Project in Cornwall.
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