<b><b>Jeremy Gates talks to John Hayfield, co-founder and managing director of Lytham St Annes-based Newfield Jones Homes, about the successes of 25 years of building </b></b><br><b><b></b> The concept of the fleet-footed niche developer spotting special situations which the major nationals have overlooked is familiar enough in high-value property areas - London and the M25 ring, the outer Home Counties, and the fast-rising south west. </b><br><b><b>Well pleased </b></b><br>In cheaper areas, the trick becomes harder to pull off on a long-term basis - and that probably explains why John Hayfield and Brian Newman are particularly pleased to celebrate the first 25 years of Newfield Jones Homes, based in Lytham St Annes, which was formed with £3,000 in May 1976. Newfield Jones completes the quarter century with £12 million turnover, average home price around £80,000, net profits £1.5 million and 450 plot land bank. In the relevant size band of British Housebuilder of the Year (100-250 homes), it took top award and knocked much-vaunted Octagon Development into the runner-up position. <p></p><p>Good going, John Hayfield politely suggests, for a company based in Lytham which loses half its potential operational area because it happens to be the Irish Sea. Of four sites currently active, Southport …
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