Beko has announced Jamie Redknapp as its ambassador to help drive awareness of its new status as an official supporter of The FA Cup.<br> <br> The kitchen manufacturer is partnering with the exprofessional footballer and Sky Sports TV pundit for the remainder of the season. Father to two young sons, Redknapp will drive awareness of the brand's activity amongst its key target audience of busy mums and families, through national and women's consumer media as well as the Beko Mums United Facebook page.<br> <br> "I'm delighted to be an ambassador for Beko's FA Cup activity," says Redknapp. It's a fantastic competition, steeped in history with a real focus on community. Beko are highlighting the importance of making it inclusive to families and I'm really excited to be involved."<br> <br> After becoming an official supporter of The FA Cup in September 2012, Beko launched the first part of its sponsorship activation through a competition with leading schools newspaper, First News. Schools had the chance to win a visit from The FA Cup, Beko-branded football kits for their school team, a coaching session with an FA legend and FA Cup semi-final tickets.<br> <br> www.beko.co.uk