<p>Berkeley Group and other industry names have lent their support to a new diversity and inclusion campaign for young people, headed by the Mayor’s Fund for London.</p> <p><span>The housebuilder as well as the British Property Federation, the G15 group of London's largest housing associations, Metropolitan Thames Valley Housing and others are backing the “Firm Foundations” campaign by the independent social mobility charity, which aims to make the sector more inclusive, particularly for younger people from lower socio-economic and Black, Asian and ethnic minority backgrounds.</span></p><p></p> <p><span>The Mayor’s Fund for London said it wished to create “instant impact” in the first year of its campaign by signing up 100 companies to “take new action". A central plank of this is organisations signing up to a Diversity Pledge – a set of principles “that help to remove barriers for young people, especially those from underrepresented backgrounds”.</span></p><p></p> <p><span>The charity gave examples of commitments under the pledge so far, including developing metrics to measure social value, supporting the Mayor’s Fund Access Aspiration programme by joining up with secondary schools for careers guidance and devising a revised recruitment strategy.</span></p><p></p> <p><span>Under its campaign, the Mayor’s Fund for London also intends to work with businesses to create a …