Housing the white collar brigades

Oct. 1, 2001
<b>Morley Mills, Daybrook, north Nottingham by Gleeson Homes</b><p></p><p><br> </p><p><b><b>Jeremy Gates visits an urban regeneration scheme in Nottingham that is filling an important price niche in the fast-growing East Midlands city</b></b><br><b>Possibly because it avoided the grimmest urban dereliction of the 60s and 70s, Nottingham came late to the great flowering of the provincial cities which followed on from the revival of London Docklands in the 90s. In the city of Robin Hood, the middle class professionals never really went away. </b><br><b><b>White collar surge</b></b><br> In the second half of the 90s, however, the arrival of major employers ensured a surge of white collar jobs in the city centre. Research company Experian grew threefold, the Inland Revenue relocated thousands of staff from Greater London, and US bank Capital One brought people in from America already enthused by the concept of loft living.</p><p>Estate agents were stunned by the transformation. Joe Harwood of Spencer Birch told Estates Gazette in February 2000: &amp;“Three years ago, there was no residential market. We used to have pubs where people went to fight. Now we have wine bars where people go after work and be as pretentious as people in London.&amp;”</p><p>There were problems, however, in accommodating the affluent young …

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