Glidden Trade has launched a new, upgraded formulation of its Vinyl Matt White and Brilliant White coatings to deliver improved coverage, and a lower sheen finish. The move follows significant investment by the trade paint brand to ensure its coatings provide value for money and give value conscious specifiers greater confidence in product performance.<br> <br> With specifiers under increasing pressure to deliver on both quality and price, Glidden Trade has focused on driving improvements with its core coatings. As such, Glidden Trade Vinyl Matt White and Brilliant White offer marked advances in opacity compared to previous formulations, along with a flatter finish that makes it easier to hide surface imperfections.<br> <br> Importantly, these product advancements have all been achieved without altering application techniques, meaning specifiers can rest assured that<br> painting contractors can complete works within the usual timescales, Glidden says.<br> <br>