Exclusive analysis reveals industry opportunities - and threats

Sept. 2, 2009
<p>The biggest threat to a recovery in the housebuilding industry is a rise in unemployment, according to exclusive research carried out by Housebuilder (ITS). But there is a huge opportunity at present to buy land at attractive prices with strong growth potential set to help the industry in the near future. <br></p><p> </p> <br><p></p> <br><p> </p> <br><p> </p> <br><p> </p> <br><p>Housebuilder (ITS) contacted a range of industry experts and asked them to assess the strengths, weaknesses, opportunities and threats facing the industry. This unique SWOT analysis of the industry has given a fascinating insight into how the top minds in the sector view the present situation. <br></p><p> </p> <br><p></p> <br><p> </p> <br><p> </p> <br><p> </p> <br><p>The 15 experts picked four strengths, four weaknesses, four opportunities and four threats facing housebuilding. Housebuilder (ITS) collated the results and found that: <br></p><p> </p> <br><p></p> <br><p> </p> <br><p> </p> <br><p> </p> <br><p>* The industry’s big strength is its growth potential with demand well ahead of current output <br></p><p> </p> <br><p></p> <br><p> </p> <br><p> </p> <br><p> </p> <br><p>* Downvaluations are the industry’s main weakness, along with the tight mortgage market <br></p><p> </p> <br><p></p> <br><p> </p> <br><p> </p> <br><p> </p> <br><p>* The opportunity to buy land …

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