<b> </b><p><b></b>They’re appearing with the increasing regularity of celebrity chefs: faded style gurus, thinkers and hasbeens desperate to rekindle some of their lost fame. And what better way to kick-start the “look at me!” factor than have a pop at the industry everyone loves to hate.</p> <p>The latest have-a-go hero is Alain de Botton, the Frenchman who made his original pile of cash with his philosophy-madesimple self-help books. Not content with this, he recently decided to air his views on the built environment in The Architecture of Happiness.</p> <p>The guts of this read is that “even if the whole of the manmade world could, through relentless effort and sacrifice, be modelled to rival Saint Mark’s Square, even if we could spend the rest of our lives in the Villa Rotonda or the Glass House, we would still often be in a bad mood”.</p> <p>So that makes it all worthwhile then… Anyway, he must have put some thought into the marketing of his latest masterpiece even if the content lacks a certain robustness.</p> <p>Minded, perhaps, of the headline-grabbing success of Jamie Oliver’s school dinners campaign, he decided to brand new homes as the “Turkey Twizzlers” of architecture and presumably, by association, …