<b></b><p></p><p>Three features in this edition of <i>HouseBuilder</i> illustrate how the industry is embracing the many changes that are affecting our market today. A group of &amp;“missionaries&amp;” has just returned from Japan having studied its attitudes to customer care click here to read article, housebuilders are using new media to market their properties click here to read article and even the dreaded PPG3 is being applied to create quality and lucrative new developments click here to read article.</p><p>Some housebuilders are changing quicker than others, and all this against a back drop of an industry which is itself changing in structure. This month we have had to check and double check the job titles of several people quoted in the magazine as their positions and companies are changing so rapidly.</p><p>Making and managing these changes is a difficult task. So it is a shame that Wilcon, which through its Lifebuilding Company, Prestoplan and Buildpack initiatives has attempted to provide something new to its customers, is struggling to sell enough homes and keep costs under control (see news this page).</p><p> I hope that Wilcon&amp;’s experiences do not deter other builders from looking to innovate and embrace changes in the market - that would be …