Beko, one of the UK’s leading suppliers of domestic appliances, has launched its new advertising campaign with a slot during The X Factor. The above-theline campaign – the company’s biggest to date – promotes Beko’s growing range of built-in home appliances, with the TV advertisement focusing on the recently launched induction hob and multi-function pyrolitic oven. <br> <br> The investment in prime-time advertising slots during such popular shows as The X Factor actively demonstrates Beko’s ongoing support of its growing number of customers in the housebuilding sector. The message according to Beko is clear: Beko built-in appliances make life easier in the kitchen, as a couple are seen dancing the night away as the appliances do all the work cooking the food in the background. <br> <br> Since launching its built-in range in April last year, Beko has made major inroads into the housebuilding sector and continues to expand its national network of distributors and kitchen specialist dealers.<br> <br>