Beko, returns to UK TV screens this autumn with a new ad campaign designed to boost brand awareness for its built-in range and promote sales for the company's many trade partners.<br> <br> Due to launch on ITV during X Factor, this latest creative will again feature the "Billy" character and his mum.<br> <br> With a voice over by comedian Caroline Quentin, the ad shows Billy and his mum playing a game of make believe in which they are running an imaginary restaurant. Billy's mum is shown easily juggling preparing the family meal with keeping Billy entertained, thanks to her Beko built-in induction hob, multifunction oven and integrated dishwasher, Beko says. <br> <br> The ad promotes the fact that all Beko built-in appliances come with a two year warranty covering parts and labour.<br> <br> Teresa Arbuckle, marketing director at Beko, comments: "The 9kg "Excellence" washing machine ad which aired earlier this year resulted in a 65% volume sales uplift of Beko large capacity washing machines." <br>