Home appliance brand, Beko, is back on TV with advertisements highlighting its 9kg Excellence washing machine and built-in range, which feature the brand's "Baby Billy" character.<br> <br> As well as 20-second ads, the campaign includes a ten second extension to amplify the brand's status as an official supporter of The FA Cup.<br> <br> The washing machine ad features Baby Billy with a voiceover from Caroline Quentin explaining the product's large capacity and time saving benefits, showing how it can genuinely make life easier for the busy modern family, Beko says. Set in a family kitchen, the TV creative features a mum seen using her washing machine, while the voiceover highlights the 39 minute quick wash cycle and extra large chrome porthole door for easy loading.<br> <br> The new ten second add-on includes a shot of The FA Cup, panning down to show it on top of Beko's 9kg Excellence washing machine, and a football being kicked into the drum.<br> <br> <a href="http://www.beko.co.uk">www.beko.co.uk</a>