This year the Brick Development Association (BDA) will further promote the merits and benefits of brick with the launch of a comprehensive marketing campaign. <br> <br> Continuing with the Think Brick brand, the main purpose of this campaign is to focus on the natural virtues of brick and with the aim to dispel common misconceptions. <br> <br> The messages concentrate on three key areas: <br> Brick is better for the environment: Brick supplies local communities and is manufactured using local resources, minimising impact on the environment.<br> <br> Brick is built to last: Brick resists the worst weather conditions and has been proven to last for centuries. Building in brick guarantees low maintenance and long-term building performance.<br> <br> Brick is low cost: Brick costs less than the common perception. A study by the Royal Institution of Chartered Surveyors (RICS) has shown that brick is more cost-effective than its rivals.