To obtain the best all round results in new build environments, most housebuilders and their contractors would now be better off moving away from their alkyd based gloss coatings to Crown Trade’s New Build Acrylic Gloss System, claims brand manager Debbie Orr. <br> <br> “The most recent round of European legislation to reduce VOC levels in decorative coatings has resulted in the launch of many innovative new paint products over the past few years,” she explains. <br> <br> These are more eco-friendly and more pleasant to work with than their traditionally formulated predecessors, Crown says.<br> <br> It adds that as the products employ the very latest technology, they generally have excellent application characteristics and perform just as well, if not better in terms of durability, appearance retention and quality of finish. <br> <br> Without doubt, one of the biggest challenges for manufacturers has been the development of “2010 compliant” alkyd based gloss coating systems that match up to the performance of their predecessors in every way, Crown Trade observes. <br> <br> The company explains that decorators like to use gloss trim paints produced on alkyd resins because they give a very high gloss finish and tend to be very easy …