Laufen Delivers Classic Elegance



The New Classic is a luxurious new bathroom collection by Laufen designed under the creative leadership of Marcel Wanders. A re-interpretation of classical styles using the material SaphirKeramik, the collection brings together the designer’s flair for creativity with Laufen’s mastery of raw materials. The New Classic range includes washstands, washbasin bowls, toilets, a bidet and bathtub, brassware, mirrors and accessories, as well as furniture.  


Laufen commissioned Marcel Wanders to design The New Classic because of the outstanding reputation he has established worldwide with his extravagant style and innovative use of materials and technology. For Laufen, he has created a new contemporary design language utilising its SaphirKeramik material. The outcome is characterised by soft, gentle feminine curves reminiscent of the opening petals of a flower, alongside angular, masculine elements.  


While drawing inspiration from classical forms, Wanders was also eager to embrace a modern sense of style and the contemporary desire for functionality, making it an ideal solution for luxurious developer projects. His take on Neoclassicism, maintains a consistent focus on indulgence, intimacy, humanity and everyday utility, while calling to mind the poetry and romance of bygone times. 

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