Whirlpool returns to UK contract channel with Beko Appliance Partners

Beko Appliance Partners has announced that Whirlpool appliances will be available to order directly through the contract channel from January 2026, marking the first time in many years that developers and build-to-rent operators will be able to access the brand in this way.

Whirlpool is one of the most recognised and trusted appliance brands worldwide, renowned for its combination of intuitive technology, sleek design and energy efficiency. At the heart of its product range is Whirlpool’s signature 6TH SENSE technology, intelligent tech that automatically senses, adapts, and controls settings to deliver optimal results with minimal effort and energy backed up with a 5 year warranty.

Katie O’Shea, National Contracts Manager at Beko Appliance Partners, said:

“Whirlpool’s return to the contract channel presents a significant opportunity for our partners. Developers will once again be able to specify Whirlpool appliances with confidence, supported by the stock reliability, service and aftercare that come as standard with the scale and experience of Beko Appliance Partners. Whirlpool’s innovative technology and contemporary design make it a natural fit for today’s developments.”

The addition of Whirlpool strengthens Beko Appliance Partners’ four-brand portfolio, which also includes Beko, Hotpoint and Indesit. Together, these brands provide developers with an unrivalled range of options across all market segments, backed by the UK’s most comprehensive contract support service.

“This move is about giving developers more choice and flexibility,” O’Shea added. “By bringing Whirlpool back to the contract channel, we’re helping our partners deliver better homes, with appliances that enhance residents’ day-to-day lives from day one.”

Ordering will open from January 2026. Developers are encouraged to contact Beko Appliance Partners’ specification team for further details and to register their interest ahead of the launch.

Find out more: appliance-partners.bekoplc.com/whirlpool/