BECG develops placemaking strategies that help to
demonstrate responsible regeneration, attract occupiers and visitors, boost the
local economy, build a sense of community, and deliver social value.
Identity and branding can play a pivotal role in regeneration
and creation of a place. More than just a logo and colour palette, brand and
identity can engage, renew, refresh and help give a place longevity. Strong
brand stories can help to articulate the visions for a place, while
demonstrating how the new integrates with the existing.