Hopkins and Tilia launch new brand - untypical

Hopkins Homes and Tilia Homes have come together to launch a new company – called untypical – to build homes which are sustainable while driving value for customers. The homes built by untypical will look to prioritise energy efficiency “through innovative design, sustainable practices and industry partnerships”.

The company will be owned by the Hands Family Office and managed by Terra Firma, the European investment firm which purchased Tilia Homes in May 2021 and Hopkins Homes in January 2022. Both brands remain in operation across the UK South and Central regions.

The new firm is working towards the delivery of more than 2,000 homes per year “in the near term, with plans to grow further over the longer term to become a leading UK housebuilder”. It will provide a range of homes from entry-level to premium properties across four regions in England: the Midlands, the West, the East and East Anglia.

Tilia Homes and Hopkins Homes will continue as brands, enabling untypical to dual brand appropriate sites.

Guy Hands, owner of untypical and founder of Terra Firma, said: “As an investor in the UK housing market since 1996, it is clear the traditional industry model is unable …