Kohler
Mira – leading manufacturer of showers and showering accessories – is delighted
to announce that it has been granted the Queen’s Award for Enterprise:
Innovation for its Mira Flight Safe range of anti-slip shower trays. The
Queen’s Awards for Enterprise are the UK’s most prestigious business awards,
and are designed to celebrate and encourage business excellence in the UK.
Mira Flight Safe is the anti-slip version of Mira Showers’s ever-popular Flight Low shower tray, and was developed by the company in response to market demands for bathroom products that deliver multi-generational bathroom installations.
Made in Mira’s state of the art production facility in 2017 City of Culture, Hull, the trays incorporate two integral finishes – Mira Safe anti-slip and the anti-bacterial BioCote® – that will never wear or peel off, or wash away, so the trays retain their anti-slip and anti-bacterial properties for its whole life.
Factors that influenced the grant of the award included a high level of product innovation; the addressing of a specific market-need – an ageing demographic in this case – demonstrable superiority over competitive products, and high levels of Corporate Social Responsibility and strong commercial success. In the case of the latter, for instance, sales of Mira Flight Safe have grown by 55% in the past two years.
The
award will be presented in due course to the company by the Lord-Lieutenant of
Gloucestershire, the Queen’s local county representative, at a ceremony at
Mira’s headquarters in Cheltenham; and it will be further celebrated at a
reception at Buckingham Palace later this year.
